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basics
Industry: Professional & Public services
Media:TV & Cinema
Market:United Kingdom
Language:English
Style: Minimalism
descriptioncnen
Results


This case shows how advertising enabled Virgin Mobile to grow from a standing start into four million customer business in just four years. Advertising created a distinct positioning for Virgin Mobile by mounting a customer-friendly challenge to the mobile market. This enabled Virgin to overcome the financial size and technological advantages of bigger establishment networks. Virgin Mobile experienced substantial brand-led growth at a time of market slowdown. This growth will generate some £428m gross profit for Virgin.
credit
Brand:
Agency:
Other credit:Account Planner Sherree Halliwell
Advertising Manager James Kydd
Deputy Planning Director Tom Morton
awards
ADDY® Awards 2004
National Gold Award
Consumer Services, Communications Regional/National TV, Single Spots
Cannes Lions International Festival of Creativity 2004
Shortlist
Home Electronics & Audio Visual
British Arrows 2004
Shortlist
Virals
The Kinsale Shark Awards
Bronze
Television: Telecommunications
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