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McDeliverain

McDeliverain | McDonald's | TBWA
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headlinecnen
McDonald’s France uses weather-based targeting to deliver impressionist inspired art & prompt McDelivery orders.
basics
Industry: Food
Media:Cyber
Published:Mar., 2019
Market:France
Style: Minimalism
descriptioncnen
Typical! Just as you get hungry and start to think about where to go out to eat, it starts to rain… We leveraged weather signals to position McDonald's delivery as the rainy-day hero at the exact moment it was about to rain in France. Adding movement to the beautiful, Impressionist aesthetic TBWA established in their print, all mobile ads linked directly to the app store to download the McDonald's app & place an order (oh, and stay dry).
credit
Brand:
Agency:
Executive Creative Director:
Copywriter:
Art Director:
Photography:
Art Buyer:
Account Supervisor:
Advertiser's Supervisor:
Account Manager:
Animation:
Other credit:Advertising Managers : Xavier Royaux, José Jacinto, Benoit Kolb
Facebook
Creative Strategist - Kiki Allen
Client Partner - Pablo Surace
Creative Agency Partner - Pauline Baillon
Client Partner - Amelie Pean Hegyi
Creative Strategist - Hadi Zabad
Client Solutions Manager - Nicolas Violon
awards
D&AD 2019
Shortlist Art Direction
Art Direction for Poster Advertising
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