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ABC of sleeping

headlinecnen
We'll teach you to sleep
basics
Industry: House, Garden & Pets
Media:TV & Cinema
Market:Russia
Style: Minimalism
descriptioncnen
TVC was produced within IKEA "ABC of Sleeping" campaign that was promoting IKEA Bedrooms business. Its objective is to make people think about the way they sleep. Everyone sleeps her/his own way. IKEA tries to offers everyone not a universal, but individual solutions for sleeping. The spot visualizes different people sleeping in different ways. Bedroom furniture from IKEA is an ABC, and miracle of sleeping is built from its letters
credit
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Agency:
Creative Director:
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awards
Golden Hammer International Advertising Festival 2008
Diploma
Clothing, beauty products, hygiene products, medications, Household goods, pet products, office equipment, construction, transport
Moscow International Advertising Festival(MIAF) 2008
1st Place (Gold)
The Goods for the house and office, finishing materials
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