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Festival

basics
Industry: Transport & Tourism
Media:Cyber
Market:South Africa
Style: Minimalism
descriptioncnen
ScriptInEnglish
MV: The year is 2031, and you just arrived at Lollapalooza. Yes, you are about to get your party on. But first, the security check. Here, you are fitted with a tracking collar and searched for illegal substances like gluten, lactose, nuts, and things that were made in a factory that processes, nuts. Next, you are funneled into the queue to the Pre-Festival Sensitivity Training Centre, where you are issued with a whistleblower whistle to alert authorities to any misconduct. One short blow to report inappropriate words or hand gestures. Two short blows for unauthorised dance moves like twerking, dabbing or waltzing. One short blow, then one long blow, if someone invades your personal space. And, finally, one long blow if someone makes eye contact with you, while blowing on their whistle. It is almost party time. Just a few more hours in the queue, and then, after you are instructed to stay in your pre-assigned area at all times, the doors of Lollapalooza open before you. You are in a safe space. The song being performed on stage was approved by a team of civil rights lawyers, nursery school teachers and the global head of HR. You're having a perfectly safe time when the music is suddenly drowned out by whistling. Some troublemaker, no doubt tripping on macadamias, has wandered outside his pre-assigned area and is quickly dragged off by security. Party on, man. Party on. The future's coming. So travel before it's not fun anymore, with Flight Centre Youth & Adventure.
EntrySummary
N/A
BriefExplanation
This radio spot imagines the world of the near future. It's a world that is so highly regulated, legislated and politically correct that doing even the simplest things (which we take for granted today) have become incredibly complicated and devoid of fun. In this execution, a young person on holiday goes to the Lollapalooza Music Festival, but soon realises that the festival is no longer the carefree celebration it used to be. Instead, it has become an oversanitised, overprotective, nut-free, boring haven of safety. The spot concludes with a message from Flight Centre Youth & Adventure, reminding young people to travel now, before it's not fun anymore.
credit
Brand:
Agency:
awards
Cannes Lions International Festival of Creativity 2018
Gold Radio and Audio
Script
Cannes Lions International Festival of Creativity 2018
Silver Radio and Audio
Sectors > Travel
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