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Industry: Food
Media:TV & Cinema
Style: Minimalism
Write a short summary of what happens in the film

A guy happily reads the paper when his friend enters, grabs his car keys and makes a very dull proposal.

“I’ve got a bunch of boring stuff to do, wanna come?”

Oddly enough, the guy reacts as though it’s an offer he can’t refuse.

But before leaping from his perch to join his friend on this uneventful errand, he has one condition.

“Can I sit on your lap while you drive?”

The friend agrees, causing the guy to spring from the stool and rush to the car.

The super reveals why the guy is so excited to be part of his friend’s uninteresting mission.

“You’ve never met anyone like a dog.”

By showing how unusual this behavior is for a human, it helps demonstrate just how highly committed and loyal a dog can be.

Cultural/Context information for the jury

These six-second films are a continuation of Pedigree’s ongoing “Feed the good” campaign, which is based on the simple, yet universal truth that dogs bring out the good in us. And, in turn, Pedigree feeds the good that dogs bring to the world.
Production Company:
Cannes Lions International Festival of Creativity 2019
Shortlist Film
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