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World's Deepest Bin

basics
Industry: Automotive & Services
Media:TV & Cinema
Market:Sweden
Language:English
Style: Minimalism
descriptioncnen
Brief Explanation:
The Fun Theory is an initiative from Volkswagens BlueMotion Technologies – a series of cars and innovations that help reduce environmental impact without compromising on performance or the joy of driving. This film is one of three experiments that prove that fun can change behaviour for the better. The world’s deepest bin: Can we get more people to use the bin by making it fun to do? A regular bin was equipped with an infrared device and a speaker. When someone threw trash in the bin a sound of the trash falling was generated to give the impression that it fell a really long way down. The experiment was set up and secretly documented. Resulting in “the worlds deepest bin” having 41 kg more trash thrown into it than the regular bin just a small distance away. The Fun Theory was proved.
credit
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Other credit:Production Manager: Barbro Långjuth
Other: Idea: Kevin Richardson, Social Media
Other Credits: Idea The Speed Camera Lottery: Kevin Richardson. Web Producer: Linda Eriksson.
awards
Cannes Lions International Festival of Creativity 2010
Bronze Film
Other Film Content/Internet Film
International ANDY Awards 2010
Bronze Television, over :30 spots
Automotive Products
EPICA (Europe's Premier Creative Awards) 2010
Bronze (Finalist) Film
Online Films
Eurobest - The European Advertising Festival 2010
Gold Interactive
Viral Video
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