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Black Sheep

Black Sheep | Mini | TAXI
Download Download JPG | 1024x768px
basics
Industry: Automotive & Services
Media:Cyber
Published:2003
Market:Canada
Style: Minimalism
descriptioncnen
MINI Canada had compiled a large email list of consumers from auto shows and other venues. They wanted to use a series of personalised, Flash-based emails to whittle this database down into a qualified list of leads. The objective of the third email was to introduce all MINI models and find out which one the consumer favoured. We decided to position the MINI fleet as an atypical family – each one an outcast who refuses to conform. Essentially, it’s a whole family of black sheep. An idea which syncs up perfectly with the fierce individualism of our target driver.
credit
Brand:
Agency:
Creative Director:
Copywriter:
Art Director:
Other credit:Director Jason McCann
Account Director Stephanie Wall
Account Executive Caleb Goodman
Designer Andrew Harris, James Porter, Graham Barton
Music Simon Edwards
Sound Simon Edwards
Voice Clavin Sweers
Interactive Production Artist Andrea Schumeth
Programmer pixelpusher.ca
Design Director Paulette Bluhm
Client Names Kelly Lam
Client Names Stephan Weishaupt
Deployment Blast Radius
awards
Cannes Lions International Festival of Creativity 2005
Gold
The Art Directors Club Annual Awards 2005
Gold
Interactive - Minisite
The International Automotive Advertising Awards (IAAA) 2005
Silver
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