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More Talking Less Texting.

More Talking Less Texting. | Migros | BBDO
Download Download JPG | 2048x1452px
basics
Industry: Retail & Distribution
Media:Print
Style: Minimalism
descriptioncnen
EntrySummary
One in four Swiss people feel that they are dependent on the smartphone. More than 40% of adolescents feel very distracted by it. More than half of the population is annoyed that everyone is constantly on the phone. All this is supported by the major mobile operators with their unlimited flat fee subscriptions. Because of this, M-Budget, Switzerland’s leading low-cost product line, is launching a limited mobile subscription together with leading mobile service provider Swisscom. It offers as many services as needed, but not as many as possible. In addition, we suggested they offer a new benefit: users who make little use of the phone are financially rewarded. Data volume that is not used will be refunded. Making this the first subscription with which you get a piece of your life back.
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awards
Cannes Lions International Festival of Creativity 2018
Shortlist Print & Publishing
Sectors > Consumer Services
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