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Second Chance

Second Chance | Business In The Community | Leo Burnett
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basics
Industry: Public interest & Non-profit
Media:Cyber
Market:United Kingdom
Style: Minimalism
descriptioncnen
How do we get people to reassess their prejudice against ex-offenders? An interactive pre-roll put the viewer in the position of interviewing an ex-offender. By subverting the 'Skip Ad' button, we challenged their beliefs. Each time they hit 'Skip Ad' the ex-offender returned, begging for a 2nd chance. However, if they didn’t 'Skip' him, he grew in confidence, telling of all the positive things he’s done to improve himself.
credit
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Agency:
Executive Creative Director:
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Other credit:Creative Team: Hugh Todd, Darren Keff, Phillip Meyler
Technical Director: Peter Eichorn
Digital Creative Director: Charlie Martin
Digital Producer: Camille Simms
Technical Director: Peter Eichhorn
Sound Engineer: Miles Kempton, Milos Stojanovic
awards
D&AD 2014
Nomination Writing for Advertising
Writing for Digital Marketing
D&AD 2014
In-Book Digital Marketing
Digital Adverts
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