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Dog, 2

Dog, 2 | Pedigree | BBDO
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headlinecnen
A dog makes your life happier. Adopt.
basics
Industry: House, Garden & Pets
Media:Outdoor
Market:Brazil
Style: Minimalism
descriptioncnen
To highlight the difference between life for those who have a dog and life for those who don’t, we created a campaign showing two very similar scenes, shot at the same place. One of the scenes shows a man beside his dog, whereas the other one shows the same man without a dog. We can clearly see that the man who’s shown without a dog looks sad and lonely. A Pedigree campaign for dog adoption.
credit
Brand:
Agency:
Chief Creative Officer:
Executive Creative Director:
Creative Director:
Copywriter:
Art Director:
Photography:
Art Buyer:
Account Supervisor:
Advertiser's Supervisor:
Planner:
awards
D&AD 2014
In-Book Press Advertising
Press Advertising Campaigns
The One Show 2014
Merit Newspaper
Full Page or Spread - Campaign
The One Show 2014
Merit Outdoor
Billboards and Transit - Campaign
Cannes Lions International Festival of Creativity 2013
Gold Outdoor
Miscellaneous
Cannes Lions International Festival of Creativity 2013
Bronze Press
Public Awareness Messages
London International Advertising Awards 2013
Silver Print
Consumer Campaign
London International Advertising Awards 2013
Bronze Outdoor
Pet Products/Care
London International Advertising Awards 2013
Bronze Outdoor
Public Service/Social Welfare Campaign
London International Advertising Awards 2013
Bronze Print
Public Service/Social Welfare
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