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The very happy meal font.

basics
Industry: Food
Media:Print
Style: Minimalism
descriptioncnen
Cultural/Context information for the jury

We turned TOYS INTO FONTS.
McDonald’s Japan’s Happy Meal Toy Recycling Program
was rolled out by way of the VERY HAPPY MEAL FONT.

Inspired by traditional Japanese wooden toys
such as the Daruma doll (founded in Zen Buddhism),
the overall design for this typeface recycled
the past to ignite interest in the future.

The posters captured a staggering amount of attention.
In just two months, 1.2 million toys were collected.
The toys were transformed into over 100,000 trays.

And the typographic work changed minds.
Surveys showed 81% of moms believe that McDonald’s
is concerned about the environment.
And 79% of them thought that McDonald’s
contributes positively to the local community and society.

Translation. Provide a full English translation of any text.

(Poster copy translation)

a. Contributing to society. At the age of three.

b. Give your toy a new beginning.

c. You grow when you help extend the life of your toy.

common to a/b/c.
Bring us toys you don’t play with anymore!
McDonald’s Toy Recycling
Friday, March 15th to Thursday, May 9th.
We’re recycling Happy Set toys to transform them into green trays!
Let’s get together at McDonald’s this spring!

Happy Set toys only

Tell the jury about the typography.

Inspired by traditional Japanese wooden toys
such as the Daruma doll (founded in Zen Buddhism),
the overall design for this typeface recycled
the past to ignite interest in the future.
credit
Brand:
Agency:
Production Company:
awards
Cannes Lions International Festival of Creativity 2019
Bronze Industry Craft
Brand & Communications Design
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