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Adult Easy

headlinecnen
Using negative data to help millennials make fact-based positive choices.
basics
Industry: Student works
Media:TV & Cinema
Published:Mar., 2018
Style: Minimalism
credit
Brand:
Agency:
Copywriter:
Art Director:
Other credit:Agency Twitter account: @miamiadachool
descriptioncnen
Problem
Millennials think that all insurance companies are the same and don’t pay attention to them till their big life moments come around. So, how can Sonnet, Canada’s first fully online home and auto insurance company not only be remembered, but also protect the optimism of their policy takers?



Insight

Insurance companies receive tons of bad news every day that gets collected as highly specific data for auto and home products.



Idea

Using negative data to help new customers make fact-based positive choices.
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