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Placemat for Two

basics
Industry: Non-alcoholic drinks
Media:Ambient & Interactive
Market:Colombia
Style: Minimalism
descriptioncnen
Relevancy

Because we turned the traditional placemat of the restaurants in a media to share.
CampaignDescription

Placemate for two.Manzana Postobón, one of Colombia's best-selling soda drinks, asked its key accounts to change the normal placemats that go in the food trays for ones made from recycled materials which can be easily folded into a box.That way, once clients are done eating, they can pack their leftovers there and share them with a homeless person.By doing this, of course, clients get a free Manzana Postobón refill.
Execution

Manzana Postobón, one of Colombia's best-selling soda drinks, asked its key accounts to change the normal placemats that go in the food trays for ones made from recycled materials which can be easily folded into a box.We have introduced the place mat in 15 restaurant chains across the country.
Outcome

We do not have exact results regarding how much food has been shared, but what we do know precisely is that we are changing the habit of wasting food for the habit of sharing food.
Strategy

To change the habit of wasting food for the habit of sharing food.
Synopsis

"3.4 million tons of food are wasted in Colombian restaurants every year." Most of this food is safe to eat.The sad thing is that, while this happens, more than 40,000 homeless people across the country have nothing to eat.
credit
Brand:
Agency:
Chief Creative Officer:
Executive Creative Director:
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Other credit:Entrant Company: SANCHO BBDO, Bogotá, Colombia
Media Agency: SANCHO BBDO, Bogotá, COLOMBIA
Director of Mechanical Production, Julio Casallas, Sancho BBDO
Account Vice President, Natalia Perez, Sancho BBDO
Musical Creative Director, Juan Fernando Fonseca, Miguel De Narváez Música y Estrategia
awards
Cannes Lions International Festival of Creativity 2017
Shortlist Media
Use of Ambient Media: Small Scale
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