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Bounty Picks It Up - "Soup"

Bounty Picks It Up - "Soup" | Bounty | Leo Burnett
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headlinecnen
Picks it up.
basics
Industry: House, Garden & Pets
Media:Print
Market:Canada
Style: Minimalism
descriptioncnen
Bounty is a premium priced paper towel brand; it wanted to attach benefit to those extra few dollars consumers pay. The benefit amounts to a single sheet that does more. It cleans more mess, picks up liquids more easily and lasts longer. This print campaign displayed the extent of ‘wipe-up quality’ with simple visuals. The campaign helped maintain Bounty’s superiority in the market by telling consumers: ‘No matter the mess, Bounty picks it up’.
credit
Brand:
Agency:
Chief Creative Officer:
Creative Director:
Copywriter:
Art Director:
Photography:
Print Production:
Art Buyer:
Account Supervisor:
Account Manager:
Planner:
awards
D&AD 2012
Nomination Outdoor Advertising
Poster Advertising Campaigns
The One Show 2012
Silver Pencil Collateral
Collateral / Posters - Single
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