Ash to Art
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| basics | |
| Industry: | Public interest & Non-profit |
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| Media: | Design & Branding |
| Market: | United Kingdom |
| descriptioncnen |
| In May 2014, The Glasgow School of Art was devastated by fire. It was one of the UK’s most iconic buildings and home to a renowned art school. To raise funds for a restoration, worthless fire debris was sent to world-famous artists so they could create works of art for an exhibition and subsequent auction at Christie's. In three days, 10,000 visitors attended the show, while £706,438 was raised to rebuild the institution. |
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| Other credit: | Creatives: Giles Hepworth, Bill Hartley Head of Art: Dave Dye Creative Producer: Kate Duncan Entrant Company: J. WALTER THOMPSON, London, United Kingdom Media Agency: J. WALTER THOMPSON, London, UNITED KINGDOM PR Agency: J. WALTER THOMPSON, London, UNITED KINGDOM Additional Company: THE GLASGOW SCHOOL OF ART, Glasgow, UNITED KINGDOM Head of Art, Dave Dye, J. Walter Thompson London Creative Producer, Kate Duncan, J. Walter Thompson London Creative, Giles Hepworth, J. Walter Thompson London Creative, Bill Hartley, J. Walter Thompson London |
| awards | |
 | D&AD 2018 Yellow Pencil Creativity for Good Advertising & Marketing Communications /Not for Profit |
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