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Starwax is Launching a Campaign That Disturbs... Maniacs Only.

Starwax is Launching a Campaign That Disturbs... Maniacs Only. | Starwax | Buzzman
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headlinecnen
Starwax and its new agency Buzzman decided to do things spotlessly for the housekeeping brand created in France in 1946.
A first large-scale press and poster campaign that establishes a reason for being on top of the new brand signature: “As obsessive as you”.
A campaign set to disturb any self-respecting cleanliness freak, on air as of 1st July.

In a world where “average” is tempting, Starwax claims and celebrates the virtues of cleanliness and care. Through its hyper-specialised top-of-the-range products, the brand positions itself as an expert in home maintenance and wishes to highlight a community that is too often judged and criticised: ‘cleanliness freaks’ . Because yes, at Starwax, being passionate about efficiency is not a bad flaw, it is about pride.

And because cleanliness and care are often hidden in the detail, the brand is launching a campaign that is “disturbing” for any self-respecting cleanliness enthusiast.

Discover this poste campaign in Paris on 1st July and in Bordeaux on 4th July, supported by a social media activation and a press campaign. This campaign will be followed by a second national poster campaign at the end of August.
basics
Industry: House, Garden & Pets
Media:Print
Published:Jul., 2020
Market:France
Language:English
Style: Minimalism
descriptioncnen
Starwax and its new agency Buzzman decided to do things spotlessly for the housekeeping brand created in France in 1946. A first large-scale press and poster campaign that establishes a reason for being on top of the new brand signature: “As obsessive as you”. A campaign set to disturb any self-respecting cleanliness freak, on air as of 1st July.
credit
Brand:
Agency:
Executive Creative Director:
Copywriter:
Art Director:
Photography:
Design:
Account Manager:
Production Company:
Director:
Other credit:Vice – President: Thomas Granger
Managing Director: Julien Levilain
Associate Director: Isaure Goetz
Head of Strategic Planning: Clément Scherrer
Head of PR & Communication: Amélie Juillet
PR & Communication Manager: Paul Renaudineau
Rights Management: Dee Perryman
Head of Production: Vanessa Barbel
Photographer Agent: LNB
Touch-up artist: Adrien Bénard
Executive Engraver: James Lefèvre
Link:http://www.buzzman.eu/
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