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Google Pixelbuds

Google Pixelbuds | Google | Google Creative Lab
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basics
Industry: Electronics & Audio-Visual
Media:Design & Branding
Style: Minimalism
descriptioncnen
Synopsis
Google Pixel Buds are wireless headphones that help you do more. We asked ourselves, what if your headphones could do more than let you listen to your favorite music? What if they could help you get things done without having to look at your phone? What if they could help you answer (almost!) any question just by asking, or even help you understand someone speaking a different language? How can we do all this in a lightweight, comfortable form factor that can last all day?
Outcome
Pixel Buds help create a world where language barriers are broken down, where people who speak any of the 40 supported languages can converse with each other in real time using the Google Translate built-in feature on a Pixel. Pixel Buds help create a world where we spend less time looking at our phones and can instead engage in the world around us whilst never missing out on notifications or getting the information we need in the moment. And it does this all with the power of voice, an interface that is more accessible to everyone.
Execution
Pixel Buds bring Google smarts right to your ears. Touch and hold the right earbud to ask your Assistant to play music, make a phone call, or get directions, all without pulling out your phone. If you have an upcoming meeting or you’re waiting on a text from a friend, the Assistant can alert you to a calendar event or incoming message, and even read it to you if you can’t look at your phone at that moment. Pixel Buds can even translate between languages in real time using Google Translate on Pixel, Pixel 2 and Pixel 2 XL. It’s like you’ve got your own personal translator with you everywhere you go. We managed to fit all these smarts into an iconic design that has a customizable fit and comes with a pocket-sized charging case that gives you up to 24hrs listening time.
CampaignDescription
Google Pixel Buds integrate hardware, software and AI to bring an experience that goes beyond just sounding great. By reducing the form to its very essence, featuring pure geometric shapes that strike an iconic silhouette, we embraced the cord, leveraging it as a ergonomic, adjustable ear-loop. We also dropped the remote that most wired headphones have and put all the controls in a touchpad on the right earbud, allowing for more intuitive gesture controls (tap, swipe, press) and a simpler overall form. When it came to the charging case, it's designed to be something carried next to your clothing. Wrapped in soft, durable heathered microfiber fabric, it breaks the conventions of a consumer electronic. The challenge of cable management was solved with an innovative wrap, allowing tethered earbuds to be neatly stowed inside the pocket-sized charging case for on-the-go power.
credit
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Agency:
awards
Cannes Lions International Festival of Creativity 2018
Shortlist Product Design
Electronics, Entertainment & Consumer Technology
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