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Don't Get Sextorted, Send a Naked Mole Rat

headlinecnen
Don't Get Sextorted, Send a Naked Mole Rat
basics
Industry: Public interest & Non-profit
Media:Design & Branding
Published:May, 2017
Market:Canada
Style: Minimalism
descriptioncnen
The Canadian Centre for Child Protection (CCCP) reports an 89% increase in the past two years in online sextortion cases among teenage boys, prompting the CCCP to develop Canada’s first awareness and prevention campaign for boys, launching on May 23.
The Don’t Get Sextorted, Send a Naked Mole Rat campaign breaks down communication barriers with a character that uses humour and innuendo to appeal to teenage boys; capture their attention; and make it easier to talk about sextortion. The naked mole rat character is also portrayed in memes that can be sent as a prankster-style alternative, to those asking for nudes online. It gives boys an easy “way out” of a potential sextortion situation.
credit
Brand:
Agency:
Creative Director:
Copywriter:
Art Director:
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Director:
Editing:
Other credit:Online: James Andrews (Wingman)
Colour: Clinton Homuph (Alter Ego)
Audio: Ted Rosnick (Vapor/RMW)
Developer: Craig MacKenzie
Account Management: Rebecca Ho, Gillian Craig
Strategy: Rachel Lai, Sabrina Kandasamy
Paid Media: True Media
PR: Neat PR.
Link:http://nofixedaddressinc.com/
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