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Earth Video

Industry: Corporate self-promo
Media:TV & Cinema
Style: Minimalism
Write a short summary of what happens in the film

This animated short film is the official music video for multi-platinum recording artist Lil Dicky’s song, EARTH. EARTH unites thought leaders across entertainment and environmental science with nearly two dozen award-winning artists to educate fans on the damaging effects of climate change. The world’s top recording artists and celebrities such as Justin Bieber, Ariana Grande, Kevin Hart, and Leonardo Dicaprio, are represented in the film by animated animals, countries, and various aspects of life on our planet. Released globally on April 18th 2019, we follow along as Lil Dicky’s “Mankind” character introduces us to a cast of different animals, wildlife, and locations, each singing about the roles they play here on Earth. The film culminates with Lil Dicky explaining the importance and urgency of environmental protection and a message that all profits made from the music video will be donated to environmental protection related causes through the Leonardo Dicaprio Foundation.

Cultural/Context information for the jury

The animated short film for EARTH was released to coincide with Earth Day (4/22), harnessing the global public’s attention during this time period towards an effort to raise mass awareness for climate change and create action for environmental protection. Critical to this project was being able to secure the partnership with Academy Award Winner Leonardo DiCaprio. Through his Foundation, we ensure all profits from this project go towards making a real, global impact in the fight against climate change by nature, farming, and protecting the land we have now. With such high caliber talent on this one project, it would have been nearly impossible to have all in one video. Through the use of animation, we were able to creatively feature each and every major artist in this video.

Tell the jury about the creation of the original music track.

Like a lot of people, Lil' Dicky had a vague idea that something bad was happening here on Earth, but didn’t really realize how insane the climate crisis is and how screwed humanity is about to be,” It’s full-on crazy! If we don’t get our act together now, and change a lot about our fundamental behavior, Earth will become unlivable alarmingly soon. Why did it take so long to get wind of this? Lil' Dicky flt like everybody on the planet should be talking about this 24/7, but that’s not the case. So, he wanted to make the most entertaining and epic piece of content possible, to get everyone aware and talking. Because it’s now or never… Let’s save the Earth! We love the Earth!!!!
Production Company:
Cannes Lions International Festival of Creativity 2019
Bronze Film Craft
Use of Original Music
Cannes Lions International Festival of Creativity 2019
Shortlist Film Craft
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