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Space to Create

Space to Create | Mayor's Fund for Los Angeles | 72andSunny
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basics
Industry: Professional & Public services
Media:Cyber
Style: Minimalism
descriptioncnen
EntrySummary
Los Angeles has undergone a creative renaissance, both culturally and economically. Art, music, food, fashion and tech are booming. Today, one in six jobs in LA are part of the creative economy, and it has more manufacturing muscle than anywhere else in the US. LA has become the new creative capital of the world, and it was time to claim this identity. We partnered with Mayor Eric Garcetti and Mayor's Fund for Los Angeles to create a new and cohesive brand for the City of Los Angeles that represents and captures our unparalleled creativity and diversity, while raising money to support our creative community. To announce the new civic identity to residents, we canvassed the city with a campaign that celebrated the people, places and things that are defining modern creativity in LA.
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awards
Cannes Lions International Festival of Creativity 2018
Shortlist Industry Craft
Art Direction > Brand & Communications Design
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