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Chrome Experiments: Chrome Music Lab: Song Maker

Chrome Experiments: Chrome Music Lab: Song Maker | Google | Google Creative Lab
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basics
Industry: Internet sites & Services
Media:Cyber
Style: Minimalism
descriptioncnen
Synopsis
Chrome Music Lab was created to make learning about music and sounds more accessible to everyone through fun, hands-on experiments. We’ve loved hearing from educators who have been using it in exciting ways, like exploring music and its connections to science, math, art, dance, and more. Inspired by these educators, musicians, and everyone who has enjoyed it, this year we decided to expand Chrome Music Lab with a music creation tool called Song Maker.
Outcome
- The launch was widely praised by teachers and press (Verge, Daily Dot, Pitchfork, Fader), and on social, people shared lots of creations. Even the Beastie Boys producer made a song! - 2.4 million visits to song maker across 1.2 million users - ~8 minute average view time - 15.8 million pageviews - #1 embed had more than 67k views - 800k international users
Execution
Our goal was to build a simple to use, easy to access, free music creation tool for everyone. Focusing on this and putting the user first allowed us to design and build Song Maker - a tool that is fun and useful for anyone interested in exploring music and creating their own. Song Maker was an experiment designed above all to be user first and with the hope that anyone who is curious can become creators or even just enjoy tinkering and exploring with sound. Song Maker has proved to be just that, and has ranged from being used as a full music creation tool to simply an inspiration and toy for anyone interested in music. We created a browser based experience by leveraging technologies such Tone.JS and Web Audio API, resulting in an easy to use tool that requires no account creation or log-in and allows for easy sharing through a simple link for anyone to instantly hear what you made. By putting the tool out into the world for anyone to access it has grown legs of its own and continues to be a platform for inspiration and creation.
CampaignDescription
Music should be for everyone, and surveying the existing breadth of music tools on the web today made us realize something was missing. There are limited free and open music creation tools with low barriers to entry and an easy to use interface. We wanted to create a simple music making tool with an intuitive design for everyone to use and experiment with. Song Maker is a simple way for anyone to make a song, then share it with a link—no need to log in or make an account. Anyone can instantly hear what you made, and even riff on it to make their own song. It lives on the web, so you don’t need to install any apps to try it. And, it works across devices—phones, tablets, computers.
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Cannes Lions International Festival of Creativity 2018
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