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Broiler Salesman

Broiler Salesman | Burger King | David
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basics
Industry: Food
Media:Radio
Market:United States
Style: Minimalism
descriptioncnen
We decided to have fun by trying to sell flame-grill broilers to McDonald’s managers, so they could potentially have delicious flame-grilled burgers like Burger King does.
The campaign composed of real calls to our competitor’s restaurant managers. During said calls, Burger King exposed the reason why other brands don’t flame-grill, uncovering that they prefer to be fast, instead of preferring to have the great taste of flame-grilled beef.
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awards
D&AD 2019
Shortlist Radio & Audio
Radio Advertising Campaigns
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