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Penguin Classics Radio - Orange Cover

basics
Industry: Media & Publishing
Media:Radio
Market:South Africa
Style: Minimalism
descriptioncnen
ScriptInEnglish

VIRGINIA:The outside is of the most splendid hue. The kind that quietly steals your attention across distant meadows. Vivid and familiar, a promise and a memory. Like a sea of blooms dancing upon narrow stalks, gently swaying.Two squares, glorious and incandescent. Like embers, glowing impatiently on the breath of the wind. Like the last sliver of evening sun as it slips silently beyond the horizon. A dazzling overture, exquisite in its impermanence, setting the sky ablaze, painting every cloud, every hillock, every bird on wing just the same. ANNCR:Virginia Woolf in the plain orange cover, because sometimes words are all you need. The Penguin Classics collection. Available at Exclusive Books nationwide.
BriefExplanation

This radio commercial is part of a campaign for Exclusive Books to promote the Penguin Classics collection - a series of books featuring some of the world's best writers packaged in very plain covers.It imagines how Virginia Woolf might have described the colour of her own Penguin Classics book cover. And aims to demonstrate that when the writing is good enough, a plain cover is all you need.
EntrySummary

The Penguin Classics Collection is comprised of some of the world's most acclaimed authors. It includes the writing of Woolf, Kafka, Tolstoy, Wells, Nabakov, Satre and more. The covers of the books are as simple as the writing is complex. They are made up of two squares of flat colour (a different colour for each book) separated by a white ribbon in the middle to carry the Penguin Classics logo device.Exclusive Books is South Africa's largest chain of book stores.
credit
Brand:
Agency:
Executive Creative Director:
Creative Director:
Account Supervisor:
Production Company:
Other credit:Entrant Company: FCB CAPE TOWN, South Africa
Radio Producer, Nicola Davidsson, FCB Cape Town
Sound Engineer, Arnold Vermaak, We Love Jam
awards
The One Show 2018
Merit Radio
Craft / Writing - Campaign
Cannes Lions International Festival of Creativity 2017
Bronze Radio
Casting & Performance
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