The Child Replacement Programme
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basics | |
Industry: | Food |
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Media: | Direct Market |
Market: | New Zealand |
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Empty Nest Syndrome is something most parents have to endure. The Pedigree Child Replacement Programme seeks to lessen the pain by pairing abandoned dogs with abandoned parents, |
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Other credit: | MARKETING DIRECTOR: Oliver Downs - MARS NZ MARKETING MANAGER: PET - Cormac van den Hoofdakker - MARS NZ BRAND MANAGER: DOG & SPECIALTY - Maria Granados - MARS NZ Media Agency: Starcom NZ |
awards | |
![]() | D&AD 2018 Graphite Pencil Direct Direct Acquisition & Retention |
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![]() | D&AD 2018 Graphite Pencil Integrated Integrated/Medium Business (50-500 employees) |
![]() | D&AD 2018 Wood Pencil Direct Direct Integrated Campaigns |
![]() | D&AD 2018 Wood Pencil Film Advertising TV Commercial Campaigns |
![]() | D&AD 2018 Wood Pencil Press Advertising Press Advertising Campaigns (National) |
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