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Bed

Bed | Falck | Bates Red Cell
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headlinecnen
Life is not a fairy tale
basics
Industry: Professional & Public services
Media:Print
Market:Estonia
Language:English
Style: Minimalism
descriptioncnen
Security systems are conventionally something people think about after someone breaks into their home. The focus of the Falck campaign was to show that life’s reality can not be ignored. By contrasting the well-known fairytale of Goldilocks & the three bears with life’s realities, Falck managed to quickly and effectively demonstrate the benefit of a security system and on-call service.
credit
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Photography:
awards
Golden Hammer International Advertising Festival 2004
Silver Hammer
Print: Services (Telecommunications, Financial, Trade Insurance)
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