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Talk to the Plant

basics
Industry: Food
Media:Cyber
Market:Sweden
Style: Minimalism
descriptioncnen
Dubbed "Talk to the Plant," the site lets visitors type in words of encouragement which will be played through voice synthesis to plants that are housed in a Swedish lab. Inspired by the stat that 75% of plant owners talk to their plants, Daddy's goal is to determine if they grow better with human interaction. The site also features a blog and provides info on Heinz's ketchup-growing methods.
credit
Brand:
Agency:
Creative Director:
Copywriter:
Art Director:
Print Production:
Animation:
Other credit:Interactive Designer Erik Sterner
Interactive Production Company Bombay Works
Application Developer Stefan Hallen
Technical Director Per Rundgren
Technical Advisor Mikael Emptiger
awards
Cannes Lions International Festival of Creativity 2009
Silver
Foods & Drinks
FAB Awards (International Food and Beverage Creative Excellence Awards) 2009
FAB Award
Website: Savoury foods
New York Festival International Advertising Awards 2009
Gold
Foods
Eurobest - The European Advertising Festival 2009
Silver
Fast Moving Consumer Goods
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