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Begging sculptures

Begging sculptures | German Foundation for Monument Protection | Ogilvy
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headlinecnen
My cathedral needs your help.
basics
Industry: Public interest & Non-profit
Media:Ambient & Interactive
Market:Germany
Style: Minimalism
descriptioncnen
Brief:
Germany's historical monuments can only be saved from disrepair at great cost. For this, the German Foundation for Monument Protection urgently needs donations. The challenge: In the first place, people need to be made aware of this, and then of course, they should donate money.
Solution:
We let those bag for donations who are most directly suffering from the disrepair of historical monuments: those sculptures that are an integral part of the respective historical buildings. Replicas were made from the original sculptures. These sculptures were placed in subway stations and pedestrian underpasses, begging for "their" historical monuments. Preferably in the direct vicinity of those historical buildings for which they are collecting their donations.
Results:
Throughout the time of the promotion, the German Foundation for Monument protection registered 40% increase in donations.
credit
Brand:
Agency:
Creative Director:
Copywriter:
Art Director:
Account Manager:
Other credit:Advertising Manager: Dr. Ursula Schirmer, German Foundation For Monument Protection
awards
The Art Directors Club Annual Awards 2009
Gold
Environmental Design: Environment (retail, Restaurant, Office, Outdoor, Vehicle)
Cannes Lions International Festival of Creativity 2008
Bronze
Charities, Public Health & Safety & Public Awareness Messages
Eurobest - The European Advertising Festival 2008
Gold
Environmental Design
Meribel Ad Festival - Central Europe Cristal Awards 2008
Cristal
Charity / Public Interest / NGO
The Cresta Awards 2008
Winner
Ambient Media
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