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Contemporary Beauty Ideal

Contemporary Beauty Ideal | ANAD | Ogilvy
basics
Industry: Public interest & Non-profit
Media:Ambient & Interactive
Market:Germany
Style: Minimalism
credit
Brand:
Agency:
Executive Creative Director:
Creative Director:
Copywriter:
Art Director:
Photography:
Art Buyer:
Account Supervisor:
Advertiser's Supervisor:
Other credit:Painter: Remus Grecu
descriptioncnen
ANAD is a pro bono organisation that educates the public about the dangers of anorexia. They asked us to help them raise money and awareness.

Philosophy/Solution


To demonstrate the unhealthy beauty ideals promoted by the media and fashion industry we re-painted world famous masterpieces. These paintings were then displayed in fine art museums - exactly where visitors would expect to see manifestations of true beauty.

Results


This shocking sight generated enormous interest, which spread via word of mouth and numerous articles in major national newspapers.
awards
Cannes Lions International Festival of Creativity 2009
Bronze
Charities, Public Health & Safety, Public Awareness Messages
London International Advertising Awards 2009
Bronze
The NEW Category
Eurobest - The European Advertising Festival 2009
Gold
Alternative Media
Eurobest - The European Advertising Festival 2009
Bronze
Best Use of Ambient Media: Large Scale
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