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Tigers

Tigers | Freeland Foundation | Ogilvy
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basics
Industry: Public interest & Non-profit
Media:Print
Style: Minimalism
descriptioncnen
EntrySummary
FREELAND’S goal is to transform behavior in order eliminate wildlife trafficking. Thailand is home to widespread trade in protected species and is one of the most lucrative illicit markets in the world today. In recent years, taxidermied animals have gained popularity as a new symbol of beauty and have been embraced by local Influencers such as designers, artists and celebrities. This has influenced a new set of beliefs among the public who are not aware of the brutality and widespread destruction behind the beauty. Our key audience is the masses who are unaware of the terrifying impact caused by their support. To provoke awareness, we created this outdoor ad with a powerful visual of popular animal rugs made from endangered species, such as the Indochina tiger, Asiatic black bear and Gray wolf. The terrifying consequence of killing one mother means that an entire family of cubs is slaughtered.
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Agency:
awards
D&AD 2019
Shortlist Press & Outdoor
Public Service Poster Advertising
D&AD 2019
Shortlist Press & Outdoor
Public Service Press Advertising
Cannes Lions International Festival of Creativity 2018
Shortlist Outdoor
Billboards > Not-for-profit / Charity
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