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DTF

DTF | okcupid.com | Wieden+Kennedy
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basics
Industry: Professional & Public services
Media:Print
Market:United States
Style: Minimalism
descriptioncnen
OkCupid​'s ​campaign​ had the goal of​ subverting the cheeky anacronym 'DTF' by empowering people to redefine the 'F' for themselves. ​​The campaign is a continuation of the brand’s mission to fix dating and to focus more on substance over selfies.
credit
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Agency:
awards
D&AD 2018
Graphite Pencil Art Direction
Art Direction for Poster Advertising
D&AD 2018
Wood Pencil Crafts for Advertising
Photography for Advertising
D&AD 2018
Wood Pencil Outdoor Advertising
Poster Advertising/Existing Sites
The One Show 2018
Merit Design
Promotional / Posters - Extended Series
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