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Mutilated Words

Mutilated Words | 28 Too Many | BBDO
Download Download JPG | 3506x2479px
basics
Industry: Public interest & Non-profit
Media:TV & Cinema
Style: Minimalism
descriptioncnen
Cultural/Context information for the jury

In our region, there are strict rules and regulations against showing or suggesting nudity under any shape or form. So we came up with a creative solution to raise awareness about the sensitive topic of female genital mutilation, without showing or suggesting the shape of female genitals.

Translation. Provide a full English translation of any text.

Pain - Dream

Tell the jury about the typography.

Mutilated Words” is a print and poster campaign, using handcrafted Arabic calligraphy and carefully chosen words, mutilated and stitched back together just like the victims of FGM. The words reflected the physical, psychological and social damage of FGM.
credit
Brand:
Agency:
awards
Cannes Lions International Festival of Creativity 2019
Bronze Industry Craft
Outdoor
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