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Safari Park

headlinecnen
The beautifully crafted new Passat. You'll want to keep it that way.
basics
Industry: Automotive & Services
Media:TV & Cinema
Market:United Kingdom
Language:English
Style: Minimalism
descriptioncnen
The Road to Purchase

This case shows how an integrated multi channel communications approach based around car buyer's 'road to purchase' helped Volkswagen UK double its new car sales and value share over 6 years, as well as boosting sales of parts and used Volkswagens, without any erosion of the brand's 'cut above' status. The communications approach was highly efficient, and directly led to 151,000 extra sales and £1.99 billion extra revenue for Volkswagen UK.
credit
Brand:
Agency:
Executive Creative Director:
Creative Director:
Copywriter:
Art Director:
Production Company:
Producer:
Director:
Cameraman:
Editing:
Other credit:Lighting Director / Lighting Alex Melman
Account Director Jon King
Media Director Steve Edwards
Strategic Planner James Hillhouse
Agency Producer Howard Spivey
Advertising Manager Andrew Coombe
awards
IPA Effectiveness Awards 2002
Effectiveness Company of the Year sponsored by Thinkbox
IPA Effectiveness Awards 2002
Silver Award
The One Show 2001
Bronze Pencil
Consumer TV: Varying Lengths (Campaign)
Latest Updated
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Sponsor