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Industry: Media & Publishing
Style: Minimalism
Creative Execution:
After installed in tablets or smartphones, Vivo Unlock Lessons only unlocks the home screen when the kids answer a question about something they’re learning at school. We’ve created an educational toll, so that they can have fun with games and other applications. Parents just need to register their kids and inform which school year they are in. With that, the app selects questions according to the school grade. There are hundreds of questions from different school subjects. Parents can, afterwards, assess their kids’ performance through a report the app generates based on the number of right and wrong answers.

The app became available for free download few days before the end of the Festival’s entry period; therefore, there aren’t significant quantifiable results. We do not expect any financial return since the app has an institutional and corporate social responsibility role for Vivo. However, we believe that the company’s concern about the welfare of the population can help attract new customers, retain the current ones and improve the company’s image.

Kids love smartphones and tablets. It’s a natural attraction that keeps them for hours with the gadgets on their hands: looking at photos, playing games, taking pictures or accessing the Internet.

If, on one hand, the use of these devices stimulates children development and it’s also a great way to entertain them, on the other, it can negatively impact academic performance.

Parents are frequently in doubt whether or not let their small kids use tablets and smartphones. To control kids access, they put passwords that block the use of these devices.

Observing this behavior, Vivo, Brazil’s largest mobile telecom, decided to help parents and kids use these devices in the best possible way. Kids have fun and parents reward them with the use of the device when they show dedication and good knowledge of school subjects. That’s how Vivo Unlock Lessons came up.
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Other credit:Project Manager: Thaís Gordon
Head Of Tv Production: Nicole Godoy
Tv Producer: Mônica Andrade
App Coding: Nostro Studio
Content Development And Curatorshipatory: Qranio
Evp Planning: David Laloum
Evp Media: Gustavo Gaion
Cannes Lions International Festival of Creativity 2014
Silver Mobile
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