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Take The Wheel

Take The Wheel | Jeep | Miami Ad School
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basics
Industry: Automotive & Services
Media:Print
Published:Apr., 2019
Language:English
Style: Minimalism
descriptioncnen
Between the years 2010 and 2015, mainstream small SUV sales to women rose 34%, compared to a 22% increase for men, according to a Bloomberg report. However, SUVs aren’t marketed to them. Jeep wants to help change this.
Modern women don’t want to sit next to the man while he drives. We make Jeep a celebration of young and adventurous women who go from a conference room to a mountaintop café on a whim. These are women who know no bounds and neither should their vehicle.
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