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To The Last Tree Standing

basics
Industry: Public interest & Non-profit
Media:Cyber
Market:Poland
Style: Minimalism
descriptioncnen
Białowieża Forest is Europe’s last lowland primeval forest and a UNESCO World Heritage site. When the Polish government authorised logging there, support from new groups was needed. A digital copy of the area was made in Minecraft – 700 sq km area copied from satellite imagery featuring over seven million custom-designed trees. Once it became a hit, it was taken away, giving the audience a taste of what it would feel to lose the real forest.
credit
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Agency:
Production Company:
Post Production:
awards
Cannes Lions International Festival of Creativity 2018
Gold Entertainment
Excellence in Brand Integration & Promotional Content for Games
Cannes Lions International Festival of Creativity 2018
Gold Media
Sectors > Not-for-profit / Charity
Cannes Lions International Festival of Creativity 2018
Gold Social & Influencer
Content Placement
Cannes Lions International Festival of Creativity 2018
Silver Brand Experience & Activation
Social Engagement & Integration for Live Experience
Cannes Lions International Festival of Creativity 2018
Silver Media
Channels > Use of Social Platforms
Cannes Lions International Festival of Creativity 2018
Silver PR
Content-led Engagement & Marketing
Cannes Lions International Festival of Creativity 2018
Bronze Direct
Digital & Social > Co-creation & User Generated Content
Cannes Lions International Festival of Creativity 2018
Bronze Entertainment
Talent: Digital & Social
Cannes Lions International Festival of Creativity 2018
Bronze Media
Use of Branded Content created for Digital or Social
Cannes Lions International Festival of Creativity 2018
Bronze PR
Social Community Building & Management
Cannes Lions International Festival of Creativity 2018
Bronze Social & Influencer
Sectors > Not-for-profit / Charity
Cannes Lions International Festival of Creativity 2018
Bronze Social & Influencer
Innovative Use of Community
Cannes Lions International Festival of Creativity 2018
Bronze Social & Influencer
Social Purpose
Cannes Lions International Festival of Creativity 2018
Shortlist Brand Experience & Activation
Connected Experience
Cannes Lions International Festival of Creativity 2018
Shortlist PR
Sectors > Not-for-profit / Charity
Cannes Lions International Festival of Creativity 2018
Shortlist Social & Influencer
Community Building & Management
Cannes Lions International Festival of Creativity 2018
Shortlist Social & Influencer
Low Budget / High Impact Campaign
D&AD 2018
Yellow Pencil Digital Marketing
Use of Social Media
D&AD 2018
Graphite Pencil Media
Use of Social
D&AD 2018
Wood Pencil Direct
Direct Acquisition & Retention
D&AD 2018
Wood Pencil PR
Use of Digital & Social Media
The One Show 2018
Best of Discipline Interactive
Gaming
The One Show 2018
Gold Pencil Interactive
Gaming
The One Show 2018
Silver Pencil Cross-Platform
Integrated Branding / Integrated Online
The One Show 2018
Bronze Pencil Social Media
Craft / Use of Visuals
The One Show 2018
Merit Social Media
Social Engagement / Community Building
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