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The Alternatives - Your Friend

basics
Industry: Public interest & Non-profit
Media:Radio
Market:Canada
Style: Minimalism
descriptioncnen
ScriptInEnglish
DOCTOR: As a doctor, I know getting your prostate checked can help with early detection of prostate cancer … but a lot of men don’t like the idea of a stranger putting a finger in their rectum. So here’s an alternative: Get a friend to do it. Preferably a friend who can handle a question like: “Do you mind giving me a digital rectal examination?” Once you’ve compiled a short list of the friends who are still your friends ... You’ll want to weed out any big, and or, dirty finger types … former rugby players, pig farmers, tuna fishermen, oil riggers, hot tar roofers, salt miners, fish squeezers. And I would also dismiss any of your long finger-nailed acoustic guitarist friends from the list as well. Hopefully, the one friend who remains on the list is a professional puppeteer with a medical degree. But that’s unlikely, so go see your doctor. It may save your life. ANNOUNCER: A message from Prostate Cancer Canada.
BriefExplanation
1 in 8 men will get prostate cancer. But 8 in 8 men don’t like the idea of getting a prostate exam from a doctor, even though it can save their lives. It’s too uncomfortable. So this radio spot gives men detailed instructions for the alternative to a doctor: getting a friend to do it.
credit
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awards
Cannes Lions International Festival of Creativity 2018
Shortlist Radio and Audio
Script
Clio Awards 2018
Bronze Audio
Radio
Clio Awards 2018
Bronze Audio Technique
Copywriting
The One Show 2018
Silver Pencil Radio
Craft / Writing - Campaign
The One Show 2018
Silver Pencil Radio
Broadcast / Any Length - Campaign
The One Show 2018
Bronze Pencil Radio
Craft / Writing - Single
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