NOTICE

The file is temporarily not accessible. Please try later!

NOTICE

The current file is MB in size and your download remaining (MB) is not sufficient.

Your monthly download limit(150MB) will reset 12:01 a.m. GMT on the 1st of each month.

NOTICE

Considering bandwidth cost, WELOVEAD provides limited free download service.

Please notice the following before downloading the file.

Befor Download MB
File size MB
After download MB

NOTICE

Due to busy traffic of our server for this moment, please wait seconds before you are able to download again.

The Navigation Letter

The Navigation Letter | Volkswagen | DDB
Download Download JPG | 1024x768px
basics
Industry: Automotive & Services
Media:Ambient & Interactive
Market:Germany
Style: Minimalism
descriptioncnen
We had to show the reliability of Volkswagen Navigation Systems to all Volkswagen drivers still driving without a Navigation System. We didn’t promise their reliability, we proved it to our target group. How? With each Volkswagen mailing envelope that reaches its destination – just as car drivers thanks to Volkswagen Navigation Systems.

Context


We simply used the postal mail traffic from Volkswagen to its clients. We turned each mailing envelope into an unique, personalized advertising space for free. On each envelope we printed the exact route from sender (Volkswagen) to recipient (Volkswagen client).

Philosophy/Solution


With this visualization we proved that you always get to your destination with Volkswagen Navigation System. Every route was calculated by a special software based on Google Maps which we installed at the Volkswagen Dialog Center.

Results


During the promotion period 27,350 envelopes with personalized routes reached their destinations. The imprinted website www.volkswagen.de/navigation invited the recipients for getting more information. The clickrate increased by 12%. Volkswagen Service sold 4.2%. more Navigation Systems in the following months.
credit
Brand:
Agency:
awards
Cannes Lions International Festival of Creativity 2009
Silver
Best Use of Ambient Media: Small Scale
Cannes Lions International Festival of Creativity 2009
Bronze
Cars & Automotive Services
London International Advertising Awards 2009
Bronze
Automotive Products
New York Festival International Advertising Awards 2009
Bronze
Consumer Products
EPICA (Europe's Premier Creative Awards) 2009
Winner (Gold)
Consumer Direct
Eurobest - The European Advertising Festival 2009
Bronze
Flat Mailing
Eurobest - The European Advertising Festival 2009
Bronze
Cars & Automotive Services
Latest Updated
Loading...
Sponsor