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No Cedar No Lebanon

basics
Industry: Public interest & Non-profit
Media:Ambient & Interactive
Published:Apr., 2019
Style: Minimalism
descriptioncnen
The Lebanese Basketball Federation, with VMLY&R and nonprofit Jouzour Loubnan, aimed to raise awareness of the decline of cedar trees in Lebanon due to deforestation.

Before a game between two of the country’s most popular teams (Champville vs Beirut), when the crowd expected to hear the Lebanese national anthem, the moments were used to highlight the issue. Instead of performing the Lebanese national anthem, it was replaced with the Austrian anthem and flag to call attention to the fact that without cedars, Lebanon loses its’ identity.
credit
Brand:
Agency:
Chief Creative Officer:
Art Director:
Producer:
Editing:
Other credit:Associate Creative Director: Fernando Miranda
Secretary General, FLB - Antoun Khalil
President, FLB - Akram Halabi
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