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Drink

Drink | McDonald's | Leo Burnett
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basics
Industry: Food
Media:Outdoor
Market:Germany
Language:German
Style: Minimalism
descriptioncnen
BriefExplanation


EntrySummary

McDonald's is the world's most famous fastfood chain. Everybody know the Big Mac, the Cheeseburger and many other menu items. We were tasked with coming up with an ad to whet people's appetite for their wide range of tasty products.After a long exhausting day or after a long exhausting night almost nothing feels as liberating and satisfying as a visit at McDonald's. There are days and nights after which you deserve their favourite treat from McDonald's. And we show exactly these hours. In the form of digital calendar entries that look just like McDonald's products, which you earned during that time. While the ads ran as usual roughly 2,5 million people visited one of the more than 1400 McDonald's in Germany per day. We didn't ask all of them, but some may have done so also because of our ads.
credit
Brand:
Agency:
Chief Creative Officer:
Executive Creative Director:
Creative Director:
Copywriter:
Art Director:
Account Manager:
Other credit:Entrant Company: THJNK, München, Germany
Advertising Agency: THJNK, München, GERMANY
Managing Director, Kai Roeffen, thjnk ag
awards
Cannes Lions International Festival of Creativity 2017
Bronze Outdoor
Retail, e-Commerce, Restaurants & Fast Food Chains
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