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Samsung Galaxy S8: Times Square Takeover

Samsung Galaxy S8: Times Square Takeover | Samsung | R/GA
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basics
Industry: Electronics & Audio-Visual
Media:Design & Branding
Market:United States
Style: Minimalism
descriptioncnen
For the launch of the Galaxy S8, Samsung wanted to show the boundless potential of a phone without edges. So the busiest place on earth was transformed into a stage for a magical encounter between an animated diver and whale. Over 40 digital billboards were synced over five blocks and 12 stories to a create a seamless ocean world.
credit
Brand:
Agency:
Chief Creative Officer:
Creative Director:
Design:
Production Company:
Other credit:Entrant Company: R/GA, New York, USA
Media Agency: STARCOM, New York, USA
Chief Marketing Officer, Marc Mathieu, Samsung
Head of Brand Creative Marketing, Kristin Harrer, Samsung
Head of Brand Design & Experience, John Moon, Samsung
Director, Brand Creative Marketing, John T Field, Samsung
Senior Manager, Brand Creative Marketing, Monique Nanclares, R/GA
Account Production, Chris McClave, Nicole Speath, Rachel Murad, R/GA
Content Production, Kathy Monohan, R/GA
CG/Motion Graphics, James Dick, Wing Luo, Natasha Saenko, Cristina Kuong, Reginald Ross, Thomas Parrinello, Mark Yagos, Dan Augsburger, Seth Gollub, R/GA
Creative Team, Tristan Kincaid, Qian Qian, Chris Knight, Dagmar Hoogland, Andy Bull, Chris Cyran, Ben Peppernell, R/GA
Business Affairs, Pam Carden, R/GA
Account Team, Helder Santo, Chad Wilson, Kristina McCauley, Katie Cahill, R/GA
Media Agency, Starcom, Starcom
awards
D&AD 2018
Wood Pencil Spatial Design
Installation Design
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