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Answering the Call

basics
Industry: Professional & Public services
Media:TV & Cinema
Market:United States
Style: Minimalism
descriptioncnen
EntrySummary
This past year, the United States experienced a devastating number of natural disasters. From Hurricanes Harvey, Irma and Maria which affected much of the South, to tornadoes in the Midwest, to wildfires in California. During these emergencies, Verizon worked while other networks crumbled under the pressure of mass amounts of simultaneous calls. Which is why more First Responders relied on it than any other network. Unfortunately, these First Responders often don’t get the thanks they deserve. In the shock and trauma of disasters and rescues, survivors often don’t have a chance to say thank you. And tracking First Responders down later can be nearly impossible for survivors. We wanted to give First Responders the thanks they deserve by connecting them with those who have the most gratitude: the people they rescued.
BriefExplanation
In the film, survivors call the first responders who rescued them to give them a long-overdue “thank you.” We use archival images of the actual people on the call while we hear the unscripted conversations. A woman thanks a firefighter for pulling her from a fire; a father thanks a police officer for rescuing his children during Hurricane Harvey; a man expresses his gratitude to a firefighter who repelled down the side of a building to rescue him; and a hiker thanks a mountain rescue commander for saving her life when she fell down a 50-foot cliff. Finally, we return to the woman pulled from the fire who begins to cry as she expresses her appreciation. The film closes with an invitation to the audience to share their own message of gratitude at AllOurThanks.com.
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awards
Cannes Lions International Festival of Creativity 2018
Bronze Film
TV / Cinema > Consumer Services
Clio Awards 2018
Shortlist Film
Commercials (Between 31 to 60 Seconds)
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