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#BeAQuitter

#BeAQuitter | Bahrain Specialist Hospital | Creative ALO Media LLC
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headlinecnen
Headline:
Straining to read this? Quit smoking now.

Copy:
Smoking causes cataracts, dry eyes and glaucoma
basics
Industry: Beauty & Health
Media:Print
Published:Jun., 2019
Style: Minimalism
descriptioncnen
Objective: Create awareness about the harmful effects of smoking from a position of medical authority for Bahrain Specialist Hospital

Idea/Execution: On World Smoking Day, Bahrain Specialist Hospital released a simple but effectively copy led campaign that captured (very interactively), what smoking does to your eyes. It pitched the headline in the smallest font possible - as a test to smokers, inciting them to go in for a check-up.
credit
Brand:
Agency:
Creative Director:
Copywriter:
Other credit:Art: Fahim, Chirag Dusane
Client Servicing: Ali Rais, Aladdin
Managing Director: Samit Athavale
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