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Snowman

Snowman | Gui Ling Yuan Fang | Y&R
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basics
Industry: Pharmaceutical
Media:Print
Market:South Africa
Style: Minimalism
descriptioncnen
BriefWithProjectedOutcomes

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EntrySummary

Gui Ling Yuan Fang Herbal Tea offers relief from constipation. But constipation is embarrassing, no one wants to refer to it directly, and yet it is a common ailment many suffer from. How can a tea brand that specialises in relieving occasional constipation make the topic less awkward?Enter Poophemisms, a play on euphemisms.A series of humorous, whimsical phrases and accompanying illustrations that refer to the problem of constipation in an indirect, tongue-in-cheek way – thereby making light of an awkward topic.
BriefExplanation
credit
Brand:
Agency:
Chief Creative Officer:
Creative Director:
Copywriter:
Art Director:
Illustrator:
Other credit:Entrant Company: Y&R SOUTH AFRICA, Cape Town, South Africa
Additional Company: Y&R, Hong Kong, HONG KONG
Head of Art, Gareth Cohen, Y&R South Africa
awards
Cannes Lions International Festival of Creativity 2017
Shortlist Health & Wellness
OTC Oral Medicines
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