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Taxi Patrol

basics
Market:Malaysia
Style: Minimalism
descriptioncnen
MyTeksi, a popular smartphone-based taxi booking & dispatching service used by many Malaysians & taxi drivers. Its latest add-on is the MyTeksi Patrol, accessible to taxi drivers only. This feature serves as a notification centre & connects the Royal Malaysia Police Force with the taxi drivers. Once a kidnapping case is lodged, the police sends an alert to all 46,000 taxi drivers nationwide via push notifications. In return, taxi drivers can report back on suspicious activity in real time. The geopositioning technology pinpoints the exact location of the scene to narrow down search efforts.
credit
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Other credit:Agency Producer: Jennafinz Goonting, Eric Yan
awards
D&AD 2016
Wood Pencil Digital Marketing
Use of Social Media
The One Show 2016
Merit Mobile
Consumer - Applications & Sites / Social Networks / Community
The One Show 2016
Merit Mobile
Consumer - Use of Technology / Product & Mobile Integration
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