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Vacant Stare

basics
Industry: Miscellaneous
Media:Radio
Market:New Zealand
Style: Minimalism
credit
Brand:
Agency:
Copywriter:
Art Director:
Account Manager:
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Production Company:
Other credit:Entrant Company: COLENSO BBDO, Auckland, New Zealand
Media Agency: STARCOM NZ, Auckland, NEW ZEALAND
PR Agency: IMPACT PR, Auckland, NEW ZEALAND
Creative Chairman, Nick Worthington, Colenso BBDO
Group Business Director, Ahmad Salim, Colenso BBDO
Business Director, Abbi Barker, Colenso BBDO
Brand Manager - Dog and Specialty, Maria Granados, Mars NZ
Head of PR & Activation, Paul Gunn, Colenso BBDO
Marketing Director, Oliver Downs, Mars NZ
Marketing Manager - Pet, Cormac van den Hoofdakker, Mars NZ
descriptioncnen
BriefExplanation

It can be hard on parents when their kids leave home. So we created the Pedigree Child Replacement Programme –a service that pairs abandoned dogs with abandoned parents.
ScriptInEnglish

(SFX: of front door closing) (Melancholy music starts)MVO:When you daughter moves out, you might get ‘Vacant Stare’. Standing at a window. Eyes glazed. Mouth agape. About to clock up a million miles on Contemplation Airlines. Lucky for you, there’s no baggage limit. Airline official:Contemplation Airlines is paging Mr No Daughter. Paging Mr No Daughter. MVO:Hello?! Anyone home. Yes. Just you. When your kids leave home avoid Vacant Stare. Adopt a dog. (SFX: Dog bark)MVO:Go to replacethem.co.nz. Brought to you by the Pedigree Child Replacement Programme.
awards
Cannes Lions International Festival of Creativity 2017
Silver Radio
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