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Cut A Tree. Kill A Life.

Cut A Tree. Kill A Life. | Malaysian Nature Society | Y&R
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basics
Industry: Public interest & Non-profit
Market:Malaysia
Style: Minimalism
descriptioncnen
Malaysia has lost more than half of its natural rainforest. This makes the 130-million-year-old Belum-Temengor rainforest one of the last sanctuaries for many endangered animals.
To raise awareness of the effects of deforestation on wildlife, the Malaysian Nature Society launched a series of posters that reveals the brutality we unleash on some of Malaysia’s most endangered animals every time we cut a tree.
These designs were also silkscreened by hand onto recycled paper for a naturally raw and tactile feel, while also ensuring we reduced our environmental impact.
credit
Brand:
Agency:
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Other credit:Other Credits: Print Maker: Ooi Cheing Tam
awards
D&AD 2016
Wood Pencil Graphic Design
Posters (Graphic Design)
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