The file is temporarily not accessible. Please try later!


The current file is MB in size and your download remaining (MB) is not sufficient.

Your monthly download limit(150MB) will reset 12:01 a.m. GMT on the 1st of each month.


Considering bandwidth cost, WELOVEAD provides limited free download service.

Please notice the following before downloading the file.

Befor Download MB
File size MB
After download MB


Due to busy traffic of our server for this moment, please wait seconds before you are able to download again.

Book of Broken Silence

Book of Broken Silence | Alma Littera | McCann Erickson
Download Download JPG | 2048x1452px
Industry: Media & Publishing
Media:Design & Branding
Style: Minimalism
World Health Organization recently announced that Lithuania is country #8 in global suicide rate list (#1 in Europe). One of the reasons is stigma attached to people with mental health conditions. While there is no national prevention policy or mental support scheme people keep dealing with their feelings alone. Study suggests that people who experienced suicide among family or friends are 65% more likely to commit suicide so situation is turning in to epidemic. Talking about mental health is a first step towards feeling better. We had to inspire people to talk, listen and even reach out for professional help. The biggest publisher in Lithuania “Alma Littera” together with mental health specialist decided to publish first self-help book in Lithuanian for people dealing with suicidal thoughts or loss. Book had to become a first step towards professional help and end culture of silence.
Wellness communication in Lithuania isn’t restricted or regulated per se. But information about suicide is considered harmful and usually is led by warning about reader/viewer discretion. On the other hand, media itself is making sensations out of suicides (especially of famous people).

Book of broken silence first edition sold out in first week. We saw an official number of psychologist visits increase by 43% (compared to the same period in 2016) after book release until the end of the year (no suicide awareness campaigns were done during period).
Cannes Lions International Festival of Creativity 2018
Shortlist Health & Wellness
Brand-led Education & Awareness
Latest Updated