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12-Hour Drive-Thru

12-Hour Drive-Thru | Popeye's Louisiana Kitchen | GSD&M
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basics
Industry: Transport & Tourism
Media:TV & Cinema
Style: Minimalism
descriptioncnen
Write a short summary of what happens in the digital or ambient execution or campaign.

For Popeyes 12-Hour Drive-Thru, we took a digital menu board normally found at Popeyes and installed it along a desolate stretch of Interstate 10 in the West Texas desert. This made for an arresting, impactful visual.

The board really worked, allowing people to place orders through a talk box, just like at a regular drive-thru.

Then fans drove 12 hours to the flagship Popeyes in New Orleans, Louisiana, while we marinated their chicken.

Cultural/Context information for the jury

Drive-thrus are an American fast-food staple, allowing guests to order and pick up food without getting out of their cars.
credit
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awards
Cannes Lions International Festival of Creativity 2019
Bronze Outdoor
Special Build
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