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Old Spice - The Endless Ad

basics
Industry: Retail & Distribution
Media:TV & Cinema
Style: Minimalism
descriptioncnen
To promote the new Old Spice Durascent technology that can make you smell great forever, we created an ad inside an ad inside an ad inside an ad inside an ad inside an ad that became the first endless ad ever made. For real: it even got into the Guinness World Records. To make this possible, we created thousands of clips that are randomly displayed for all eternity at our dedicated website. Through basic combinatorial analysis, we made sure the video would never repeat itself. Even if you watch for one thousand years. Check it out at: www.ocomercialinfinito.com.br
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awards
D&AD 2019
Wood Pencil Digital Marketing
Online Video & Viral Films
D&AD 2019
Wood Pencil Film Advertising
Film Advertising Innovation
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