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Yoga

basics
Industry: Toys & Games
Media:TV & Cinema
Market:France
Style: Minimalism
descriptioncnen
2008: Scrabble celebrated its 60th birthday. A beautiful age for a brand, yet the blockbuster board game was being considered elitist and outdated. It was time to make the consumers rediscover the richness of the Scrabble experience. The creative idea of the campaign was inspired by the principle of the game itself. Picture a board of Scrabble at the end of a game. Following the labyrinth formed by the words, an enchanting story takes shape, and takes your imagination to unexpected places. We turned this fabulous potential into images, gave it motion and life
credit
Brand:
Agency:
Creative Director:
Copywriter:
Art Director:
Director:
Other credit:Associate Art Director: Mathilde Fallot
awards
D&AD 2010
Yellow Pencil TV & Cinema Crafts
Animation
International ANDY Awards 2010
Bronze Television, over :30 spots
Animation
New York Festival International Advertising Awards 2010
Gold TV/Cinema
Recreational
London International Advertising Awards 2009
Silver
Campaign
London International Advertising Awards 2009
Silver
Music Original
EPICA (Europe's Premier Creative Awards) 2009
Epica d’Or
Recreation & Leisure
EPICA (Europe's Premier Creative Awards) 2009
Winner (Gold)
Recreation & Leisure
Eurobest - The European Advertising Festival 2009
Grand Prix
Best Use of Animation/Computer Graphics/Special Effects
Eurobest - The European Advertising Festival 2009
Gold
Best Use of Music
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